Fairbanks. Knight (Phil Knight) in 1964 to 500 U.S. dollars created the
'Nike company' (http://nike-1.blogspot.com/), undreamed of today will
become the world's largest sports shoe brand. This paper will be opened
Nike U.S. grow up, the mystery, with special focus on large drums during
the nike max tn 90 key - new product development strategy.The creation
of the early: Age 60-70Mentioned Nike's history, must be retroactive to
1958, when the founder of Fairbanks. Knight is also just a OR (Oregon)
State University track and field team players, often in practice, to the
coach Bowerman (Bowerman) complained that the United States has never
produced a pair of really good sports shoes. Knight majoring in
Accounting, returned home after graduation teaching at Portland
(Portland). In 1964, Knight and his coach Bowerman 500 U.S. dollars of
the funding, set up a sports shoe company named Nike, derived from the
Greek, Yu "victory" means.Companies start early, Knight to make use of
its relations in the sports sector, and from the shuttle at all track
and field sports field, warn that sales of his running shoes. At that
time, the products are purchased from Japan, he often consider the
design of sports shoes, the United States will certainly potential. The
early 70s, Knight began to implement the concept of self-designed shoes,
but after careful study of an investigation and found that market demand
is sufficient to support him set up their own production lines. However,
finally decided to use Japan's production experience, Knight in 1972 and
Japan signed the first contract, the formal production of the United
States completely designed Nike sports shoes.The ensuing years, the yen
continued to appreciate, rising labor costs, making the production of
shoes in Japan, the price increase. At this point, Nike has a stable
foundation has accumulated experience in overseas production, it will
reach more countries stretching other manufacturers. For lower
production costs, Nike in 1975, the Japanese production line will be
transferred to the relatively low human cost of Korea and Taiwan. Costs
dropped, so Nike has more abundant resources to engage in R & D and
marketing activities.Nike from low labor cost country open up OEM
manufacturers, the industry can be called at that time a revolutionary
innovation. Know very well that the production of Nike shoes must be
injected into the labor-intensive, thus seeking to lower labor costs of
the OEM manufacturers inevitable, and there is no room space.
Nevertheless, overseas manufacturing is still the risk of it because of
distance and cultural gap between different countries, resulting in
improved quality control difficult. Therefore, Nike the next large-scale
orders for foundry manufacturers often have to go through a very careful
evaluation process to ensure that the finished products can meet the
quality standards of Nike. During this period, Nike's strategy to focus
our attention entirely focused on:Set up the best mode of operation of
overseas productionOEM manufacturer for the new design and
styleMaintenance of quality standardsFacing difficulties with trying to
ZTE: 80sThe early 80s, Nike Daihatsu leasing, and continue to play an
American professional sports shoes manufacturer's role, but in the U.S.
who do not own any of its own production factory. Shortly thereafter,
the number one competitor Reebok (Reebok) long after the confrontation
and to. Founded in 1981 by founder and CEO Paul. Filmon (Paul Fireman)
led to a dark horse posture, launched a design momentum of strong sports
nike max tn, successfully swept through part of the market. To the 80s,
the Reebok in the fierce competition, and Nike has been able to rival.
In 1987, Reebok further to 991 million U.S. dollars of sales, 30% of the
share, in one fell swoop on sports shoe market leader in the world, Nike
was 597 million U.S. dollars and 18% of the share of the rear.'Nike'
(http://nike-1.blogspot.com/) and Reebok's War of the Worlds, the
problem with the opportunity to point entirely in the target
market-oriented and design of the ever-changing nature. In other words,
that is, young people (adolescents, young adults) have been purchased
are not only sport shoes, as well as representatives of their own shoes
"fashion sense." Two shoe giants have realized, such as to expand the
size of the market, it must be the original concept of professional
sport shoes, transfer to a more broad, "the pursuit of fashion," the
youth and young adult market. Reebok hole Alexa advantage and take the
lead in this piece of gold into the market to superior products and
aggressive PR campaign full of Nike giving hit. Reebok CEO has publicly
criticized the Filmon Nike: "Knight is just a shoe from it, the old
thought he was a great sport athletes." Knight is rustic light response:
"I hate Reebok because of its fundamental research and development
system is a counterfeit machine."Provocative in order to counter Reebok,
'Nike' (http://nike-1.blogspot.com/) faced up to a huge amount of
betting funds in the new product development design, the most popular
classic products at the end of the 80's are "gas Shoes" (The Nike Air
Shoe). Critic John. Dr Lang (John Horan) in the United States special
issue on the sports industry, gas shoes for Nike, made his views: "In
fact it is a simple, easy to understand the shoe-making technology, will
only air into the soles, that is, form a flexible insole, so just. "
nike max tn shoes gas until the early 90s it was formally listed and
have received an unprecedented success. So that the 80's are facing the
dilemma with trying to Nike ZTE age, period, Nike has suffered in the
market against fierce competition, but also from the established design
of future new product development strategy melody.Climbing on the peak:
90's'Nike shoes' (http://nike-1.blogspot.com/) listed on massive gas,
spared no expense to millions of dollars to NBA superstar Michael
invited. Jordan (Michael Jordon) Product spokesmen for engaging in the
marketing campaign, a record of the history of sports sponsorship
supplies high price first case,world. Nike ads are the gas demands of
shoes and Jordan's image and nearly bundled basketball skills. Since
then, Nike in the market gradually recovered lost, Reebok, compelled by
the situation, panic launched the "shoe bomb jump" (Reebok Pump Shoe)
buckled down to a popular NBA star II. O'Neal (Shaquille O ' Neal) as
spokesmen lost pity. At this time Nike's market share in 1989 from 25%
in 1990 rose over 28 percent, Reebok, from 24% to 21%. The surprisingly
successful back operation, so that Nike had a deep sense that marketing
is the most powerful brand of magic weapon, which in the ensuing few
years, 'Nike' (http://nike-1.blogspot.com/) continues to invest in this
area, such as: Nike in 1995 The sports marketing (Sports Marketing) cost
that is as high as one billion U.S. dollars, Reebok close to 400 million
U.S. dollars
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stuv843
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